2017年10月18日 星期三

10/3Question-Answer

Q2    For late entrants, what is their advantage and disadvantage ?
What factors influence the optimal entry of timing ?
What is entry Barrier and how to lower it?









1 則留言:

  1. TEACHER'S CONCLUSION
    Reading 2: First Mover Advantage
    •What is the boundary to identify first mover or not ?
    •What is the boundary of competition ?
    –Substitution or not
    –Ex: Budget airline

    1. If you are first mover…
    •Build entry barrier
    •Form dominant design
    •Create your own innovation network (Ecosystem)
    •Organizational flexibility
    –Fast-cycle development process
    –Cross-functional new product development team

    2. If you are early follower…
    •Product improvement / Process innovation
    •New supply and distribution channel
    •New enabling technology
    •Dominating complementary goods
    •Market analysis for real customer requirements
    •Better diffusion of innovation
    •If you are also a large firm…
    –Financial advantage (low price)
    –Existing reputation
    •IPR issues ?

    3. If you are late entrant…
    •Low cost / price strategy
    •Killer application
    •New market segmentation (as first mover)
    •Role of outsourcing service
    •Give up
    •IPR issues ?
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