Q2 For late entrants, what is their advantage and disadvantage ?
What factors influence the optimal entry of timing ?
What is entry Barrier and how to lower it?
TEACHER'S CONCLUSION
回覆刪除Reading 2: First Mover Advantage
•What is the boundary to identify first mover or not ?
•What is the boundary of competition ?
–Substitution or not
–Ex: Budget airline
1. If you are first mover…
•Build entry barrier
•Form dominant design
•Create your own innovation network (Ecosystem)
•Organizational flexibility
–Fast-cycle development process
–Cross-functional new product development team
2. If you are early follower…
•Product improvement / Process innovation
•New supply and distribution channel
•New enabling technology
•Dominating complementary goods
•Market analysis for real customer requirements
•Better diffusion of innovation
•If you are also a large firm…
–Financial advantage (low price)
–Existing reputation
•IPR issues ?
3. If you are late entrant…
•Low cost / price strategy
•Killer application
•New market segmentation (as first mover)
•Role of outsourcing service
•Give up
•IPR issues ?
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