1Q.What
is the advantage of categorizing the innovation type ?
Ans.
Scientific classification and many disciplines of the reasons is more easy to the research area and narrow down the scope.
Scientific classification and many disciplines of the reasons is more easy to the research area and narrow down the scope.
Innovation also is the same, what kind of view to classifying
innovation is depend on what classify is that we need.
Nomaly, here are four types of innovation on the business,
Innovation types by strategy
innovation is depend on what classify is that we need.
Nomaly, here are four types of innovation on the business,
Innovation types by strategy
Marketing innovation is aimed at better addressing customer needs, opening up new markets, or newly positioning a firm’s product on the market, with the objective of increasing the firm’s sales. 20The distinguishing feature of a marketing innovation compared to other changes in a firm’s marketing instruments is the implementation of a marketing method not previously used by the firm. It must be part of a new marketing concept or strategy that represents a significant departure from the firm’s existing marketing methods. New marketing methods can be implemented for both new and existing products.
A product innovation is the introduction of a good or service that is new or significantly improved with respect to its characteristics or intended uses. This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics.
A process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques,technology, equipment and/or software
Organisational innovation can be intended to increase a firm’s performance by reducing
administrative costs or transaction costs, improving workplace satisfaction (and thus
labour productivity), gaining access to non-tradable assets (such as non-codified external
knowledge) or reducing costs of supplies.
The distinguishing features of an organisational innovation compared to other
organisational changes in a firm is the implementation of an organisational method that
has not been used before in the firm.
Another issues with the incremental-Radical Dichotomy
Radical innovation involves introducing new products or services that develop
into major new businesses or spawn new industries, or that cause significant
change in a whole industry and tend to create new values.
Incremental innovation includes the modification, refinement, simplification, consolidation, and enhancement of existing products, processes, services, and production and distribution activitie Innovation types by innovation source
R&D & non-R&D
Systematised innovation types by dividing the source of innovation into two groups: R&D and non-R&D:
The main idea of this systematization is to show that not all innovation processes in firms
have to be developed or/and implemented in co-operation with R&D institutions (universities, research institutes, etc.).
Moreover, the majority of innovative SMEs are not linked to any R&D institution. Few of
them have their own R&D departments (in-house R&D), while others are innovating due to
their skilled personnel.
Open & Close
Open innovation consists of strategies by which firms can acquire technologies they need and exploit technologies they have developed. In open innovation firms get their technology from multiple sources. Open strategies for innovation seek efficiency through effective partnering.28 Nobody ever created a breakthrough with open innovation.
Closed innovation employs strategy of hiring the smartest technical people in an industry. It assumes that a firm must itself develop its own new products andservices and be the first company to get them to market. It assumes that the firm that leads the industry in R&D spending will eventually lead the market. Finally, it assumes that a company should hold on to its intellectual property tightly to keep the competition from benefiting from the ideas.
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